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May 29th, 2014

Productivity_May26_BIn today's offices there are an ever increasing number of distractions and competing demands that tasks always seem to take our attention away from the task at hand. As a result, overall productivity can decrease. This is obviously not the best strategy for successful business, especially when the pressure is on to get work completed. If this is happening in your office, there are a number of strategies you can employ to bolster productivity.

When it comes to problems with productivity, it can sometimes be difficult to spot what the main issues are. Productivity can suffer over time as challenges and work habits have an effect on what is achieved and how. Even if you're not aware of any productivity concerns, it is worthwhile checking from time to time where you can boost efficiency.

Prepare for the day ahead

Nothing is as important as knowing which of your tasks matter the most. Collect your thoughts the night before and create a to-do list for the next day. Determine which demand needs immediate attention and which can be done later that day.

A priority list will enable you to focus on those business needs that require immediate attention, allowing you to complete more tasks. By allocating a specific order and time to each individual job you will be able to more clearly achieve and evaluate your progress at the end of the day.

Shut personal connections out

The worst distraction in the office is employee connectivity to the outside world. Social networking sites, emails, and personal calls divert the focus from significant and pressing work concerns to personal matters.

The key here is to look at how you can contain the social aspects which make work enjoyable and employees happy, and balance this personal freedom with the demands of your business. You may find that restrictions are needed, such as limiting personal phone calls. Some companies impose a ban on social media sites and keep a tighter reign on personal communications. Other companies keep a more open policy but instead instill in employees a personal responsibility to impose limits on their own behavior.

Get in the working zone By showing your colleagues that you are busy and concentrating on your work you put up a barrier to them distracting you. By being polite and friendly but putting your work game face on you can show your determination and produce results to show at the end of the day. It's easy for time to drift by with idle chat and unnecessary interruptions which could wait until break time.

Set personal deadlines

You may have a deadline set by the demands of a job you are focusing on, or set by someone working with you, but personal deadlines are also necessary. By giving yourself a set time to furnish reports and deliver outcomes, for example, you keep yourself focused and produce results. Keep your desk free from piled-up paperwork and tasks so you do not have to cram to meet deadlines.

Determine your distractions

Know which, from among the office clamor, distracts you the most and create a way to eliminate, minimize or extract yourself from this problem. Is it noise from other people that is bothering you or perhaps as simple as the pop-up notifications on your computer screen? Do yourself a favor and deal with it.

Focus is at the core of these guidelines. Start asking yourself what is preventing you from concentrating. Look at how you work and what the situation is when you're in the flow and getting what you need to achieve done.

Productivity is essential in the corporate world as it is about fulfilling goals, ambitions and commitments, which can have a spillover effect on your life outside of work too. Determine which from among your tasks need to be fulfilled first, focus and boost your productivity.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 29th, 2014

BusinessValue_May26_BAs a business owner, or manager, you probably have a social media profile and create content for it. One of the most common types of content is blog articles, and yet some companies have problems actually getting their content shared. If you post articles to bring in new customers and interact with existing ones, then you need to know how you can enhance the chances that your articles are shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.

May 28th, 2014

iPhone_May26_BThe smartphone is one of the most desired must-haves in business. And because of the desire or need to be able to access certain features, many users choose the iPhone because it is user-friendly and has a lot to offer. Whatever device you use, a basic requirements has to be the ability to go online. However, yet there is one way that devices can connect which many users do not know about, and that's tethering.

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2014

iPhone_May26_BThe smartphone is one of the most desired must-haves in business. And because of the desire or need to be able to access certain features, many users choose the iPhone because it is user-friendly and has a lot to offer. Whatever device you use, a basic requirements has to be the ability to go online. However, yet there is one way that devices can connect which many users do not know about, and that's tethering.

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2014

Web_May26_BOne of the most popular tech related themes many news outlets are reporting on these days is the 'net neutrality'. Over the past month or two it has become one of the biggest hot-button topics. While net neutrality is fairly important for anyone who uses the Internet today, so few people are actually aware of what it is and the main issue surrounding it.

What is net neutrality?

Without the Internet, modern society would undoubtedly grind to a halt. Think of the last time the Internet was down. How did your employees react? If they are like most everyone else, they probably were at a loss as to what to do.

The Internet was first created to be a kind of forum where people could have access to any information they needed. This open format is what defines the Internet, and Tim Wu, a Professor at Columbia Law School came up with a term to describe this phenomenon - net neutrality.

Net neutrality is the concept that the Internet is an open place, where all websites and services regardless of their size and popularity are equal, and should be equally accessible as long as the content they contain is legally all.

What is the problem?

At the moment, the Internet is open, meaning you are able to access every legal website. But it appears as if this could be changing, in the US at least. In early May of this year, the FCC (Federal Communications Commission) released a potential bill for public comment whereby Internet Service Providers would be able to charge Internet based companies for faster access to their sites. For example, an ISP could go to Facebook and tell the social media site that if they pay then the ISP will speed up the connection speed for the service, allowing users faster access.

What this would do, is essentially violate net neutrality; allowing companies who can pay the fees demanded by the ISPs an advantage over those who don't have access to the same funds. Think of it this way: If a website is slow to load, people will go to another similar service that is quicker. In the future, the reason this second service is quicker could be because payment has been made to an ISP so the site is delivered faster to users who are connected to the net using that service.

What this could equate to is an unfair advantage for some companies, especially larger ones with access to greater funds. That being said, it is important to stress that this idea is just at the proposal stage and will need approval from the US Government before it can be enacted.

How does this affect my company?

At the moment, there is little you need to be worried about. However, if there is a change in law then you will need to know how the different ISPs plan to charge customers for access speeds.

If your business is outside of the US, there is probably not a lot you have to worry about for the time being, as this law will only apply to sites and ISPs in the US. Of course, US based ISPs have massive influence on ISPs in other countries and what they do is often mirrored globally.

Regardless of your location, what you can do for now is follow the news. The FCC has the current proposal our for public review until September 2014, and then there may be a move forward to getting it approved. Watch this space!

Published with permission from TechAdvisory.org. Source.

Topic Web
May 23rd, 2014

iPad_May19_BFor over a decade Safari has been the default browser on all Apple systems. Many iPad users have seen no reason to change browsers either, since Safari has many great features to offer. One such feature is the Favorites Bar, which needs to be activated to use. Once you have done this you can get so much more out of your browser.

While loading pages using Safari may happen in a blink of an eye, typing and retyping url addresses can be a hassle. Safari’s bookmarking toolbar, known as Favorites Bar, is one way to save your favorite Web addresses for future browsing. However, this is often hidden with the default setting.

By enabling the Favorites Bar on your device, you can create a handy tool to hold all your saved Web pages for future reference. You can access these files in a single click and make browsing frequently visited sites quicker and easier. Here are some steps and guidelines to assist you in using iPad’s Favorites Bar.

Show the Favorites Bar in your browser

To show your favorite pages on your Web browser, go to your device’s Settings menu and look for Safari. You’ll then see a number of options at the right side of your display. In the General Options, tap the Show Favorites Bar so that the switch turns green, indicating its activation.

Once this is enabled, you can then head back to Safari and browse as you save and edit the most important pages on your browser. These pages will be lined up below your address bar for easy access.

Add a bookmark

Add a page to your list of favorites by clicking the Share button at the left side of the address bar for that page. The dialog box will show several options, so tap Bookmark and input specific details before you hit Save.

Edit and delete saved pages

Your saved sites might be good for a long time to come or just in the short-term. When a site becomes redundant or you want to demote it, you can delete this from your bookmarks folder or place it at the bottom of your list, below more important and more frequently used sites.

To be able to do this, go to the Bookmarks button at the right of your address bar and tap on Favorites from the dropdown list. The sites you have saved will be shown. Tap Edit at the bottom right of the dialog box. You will then see a circular red button at the left side of your list while on the right side will be an arrow and a set of multiple horizontal lines at the far right.

You can delete the pages by tapping the red minus button at the left side or rearrange them by pressing the horizontal lines and dragging the pages where you prefer them to be. Tap the arrow to edit site information such as title, link, and location.

The Safari Favorites Bar can help you navigate and get to your most visited sites more easily and efficiently and being so easy to set up there really is no reason not to utilize this feature. For businesses, getting quickly to sites that are used all the time increases productivity and efficiency.

If you are looking to learn more about the iPad and how you can use it in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
May 22nd, 2014

BI_May19_BIn business, it would be great if we could tell what the future holds. And although we can't predict 100% for sure what will happen, businesses do have a set of tools at their disposal that can help foretell more than a wild guess. The most popular forecasting tool is predictive analytics. While it is employed in many organizations, small business owners are beginning to look into it too.

What is predictive analytics?

Before looking at why businesses might want to implement this type of analytics into their operations, it's worthwhile defining what exactly predictive analytics is. Simply put, predictive analytics is a form of business intelligence that focuses on combing existing information for patterns and useful data that can then be used to make predictions on future outcomes or to identify trends.

It is important to stress that this form of analytics does not tell you what is going to happen. Instead, it is used to figure out what might happen. Think of it as similar to a weather forecast for your business - meteorologists can never tell you what the weather will be like over the next week, they merely use the data they have at their disposal to forecast what the outlook is likely to be in the next few days.

The vast majority of companies who apply these analytics to their business often do so to gain a better understanding of their customers, partners, and other stakeholders. From this they can better identify possible risks and opportunities.

Five reasons to use predictive analytics:

  1. Compete better - Companies who use predictive analysis can generally compete smarter. This is because they can leverage existing data to figure out why their customers choose them. By doing the same, you can then focus on highlighting your strengths. This is especially useful if you have some quality strengths to play with.
  2. Work out how to better meet demand - If utilized effectively, you can predict with some accuracy the level of demand for your products, including sales of specific items at certain times, and high/low times for customer visits. From here, you can schedule deliveries or staff to ensure products and staff will be available.
  3. Exceed expectations - While forecasting customer demand is important, what really keeps customers returning is when you exceed their expectations. One of the best ways to do this is by offering products or services the customers need them; or even before they need them or know they do. By understanding customer buying habits you can develop individualized campaigns that focus on their upcoming needs; offering useful products and/or services.
  4. Increase efficiency - Analyzing your existing data can help predict when you may have supply issues, or where production problems may crop up when launching a new product or service. With this warning system in place you can take steps to limit any negative repercussions or make provisions to guard against a predicted problem. This then can help increase overall efficiency.
  5. Better able to reach clients - By first tracking customer touchpoint data - when did they contact you and how - you can then use this data to forecast when your customers will be looking at social media, more willing to read an email you send, and even when they might be more willing to talk with you on the phone.
These are just a few of the reasons businesses use predictive analytics in their companies. If you are curious to learn more about how to create success for your business and the technology systems that support and allow you to utilize predictive analytics, contact us today for a chat.
Published with permission from TechAdvisory.org. Source.

May 21st, 2014

AndroidTablet_May19_BBecause tablets are so highly mobile they allow business users to connect with the office from anywhere where there is an Internet connection. Without doubt, many of these Android tablet owners are also using Google Drive as their main document creation tool. In an effort to make Drive even more accessible, Google has released standalone apps for these content creation features in Drive, (e.g., Docs and Sheets).

A tiny problem with Google Apps

While the number of companies using Google Apps is certainly on the rise, there is a slight issue with the way the office productivity apps are set up. In order to access them on your mobile device, you have to first either open Drive in your browser or open the app. From there you can access the different files and open and read or edit them.

If, for example, you want to create a new spreadsheet, you have to open the Drive app and then create the spreadsheet on there. While this setup is great for many users, if you are a heavy user of Drive, and want to find this spreadsheet later on down the road, you are possibly going to have to search for it in Drive, potentially wading through hundreds of files.

This makes the productivity suite on mobile devices like tablets slightly less efficient, and could extend the time you need to take to work on a project. To many tablet users, this is counterintuitive to the main reason people use tablets in the first place - the device and the apps are meant to speed up work or at the very least accelerate efficiency.

Google's solution

Google has realized this issue and set out to fix it. Their simple solution was to create standalone versions of their popular productivity apps. What this means is you can now download the Docs, Sheets, and in the near future Slides, app. Opening each individual app will show all of your related files.

When you open the Docs app, for example, you will be presented with a list of all of your Docs, with the last opened or edited at the top. At the top of each app is a menu bar. Pressing the magnifying glass will allow you to search for a Doc while the other buttons rearrange the viewing order of your files.

Press the file folder and the folders on your Drive that contain Docs (if you are in the Docs app) or Sheets (if you are in the Sheets app) will be displayed. Finally, pressing the plus sign will allow you to create a new file. The files that you open using this app can be read and edited just as they would be in Drive.

The best feature of these apps

While these apps are ideal for mobile users, the best feature of the standalone versions is that support for offline creation and editing of files is built in. This means that if you aren't connected to the Internet, you can still open the app and create a new file or even edit existing ones. This is regardless of whether you have selected them to be available offline from the browser or mobile version of Drive. If you open the app, it should update all documents automatically to their last backup.

Where can I get these apps?

The apps are currently available for free on the Google Play store. You can find the Docs app here, and the Sheets app here. Keep your eyes peeled for the Slides app, which Google has noted will be out soon.

Looking to learn more about Google's mobile products? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 20th, 2014

Office_May19_BMicrosoft Word is one of the most popular and useful programs for business owners and managers. With a wide variety of features, you can create a nearly limitless number of different documents. There are so many features in fact, that even long-term users still come across new ones all the time. A good example of this is the Spike.

What is the Spike?

If you have worked in the restaurant industry, or worked in offices that use older systems you are likely familiar with what a spike is.. It is literally a spike that is used to hold paper that you have finished with but want to keep hold of, perhaps to collate or check through later. Think of chefs spiking orders once the food's left the kitchen or a secretary spiking an invoice that's been paid.

Much like this physical tool, the Spike in Word allows users to essentially hold different items together until they need to be used. This feature is similar to the standard 'copy'' that we are all used to. The main difference is that the Spike can store information and content from different sources of your document, not just the last part you copied.

Say for example you have a 10-page sales report and want to create an executive summary. Instead of copying and pasting the main points from each section one at a time, you can copy each section to the Spike and then paste all of them at once.

How this feature works

You can add content to the Spike by simply highlighting it and pressing Ctrl + F3. This will cut the text you have highlighted and place it onto the Spike. From there, go and select the other content you would like to use.

Once you have all of the content spiked, you can paste it by:

  1. Clicking the mouse cursor where you would like to place the content. You can do this in your existing document or in a new document.
  2. Pressing Ctrl + Shift + F3.
This will take all of the content you have cut to the Spike and paste it into the document, and erase all of the content saved in the Spike. If you want to keep the content stored in the Spike and still paste it, you can do so by:
  1. Clicking the mouse cursor where you would like to place the content. You can do this in your existing document, a new document or another open document.
  2. Typing spike.
  3. Hitting F3.
This will put the content into your document while keeping a copy of it in the Spike. Be warned however, when using the Spike, your content will be cut from the source document. If you are staying within the same document, we recommend that you copy the content you would like to post into a new document and paste it there. Then, Spike it from there.

Viewing what you have spiked

If you forget what you have spiked, you can view what is stored there by:
  1. Clicking on the Insert tab.
  2. Clicking Quick Parts.
  3. Selecting AutoText from the drop down menu.
  4. Clicking on Spike.
As long as you don't click Insert or anything else, you should be able to see the content.

If you are looking to learn more about using Word or any other Office program, talk to us today.

Published with permission from TechAdvisory.org. Source.

May 15th, 2014

Web_May13_BKeywords for SEO, which is search engine optimization, are an important ingredient for the Web presence of any small business. With proper SEO-based keyword research and ranking not only can a website’s visibility increase, but you can also attract good quality, targeted visitors too. In turn, this leads to increased conversion. The question many business owners ask in relation to SEO is what keywords are and how they can be used effectively.

What exactly are keywords?

A keyword is a word or phrase that you enter into a search engine in order to find pages, or websites that contain relevant content. When you enter these keywords into a search you are typing a Search Query which tells the search engine what you are looking for.

The engine then searches websites, pages, and even video titles that contain these keywords, and displays what it finds in search results. In order to be found by search engines, businesses often incorporate keywords into their content that they think users will search for. The question is, how do you know which keywords to include in your content? The best way to figure this out is through keyword research.

By conducting keyword research, you can predict shifts in demand as well as attract the best visitors to your website. Below are four tips you can use to not only find the best keywords, but also judge their effectiveness and overall value.

4 steps for assessing keyword value:

1. Think and ask

Take a look at your existing content and ask yourself whether or not your keywords are relevant to your website and what you essentially do as a business. Can your customers easily find what they’re looking for? If you're not sure then the best way to find out is to ask your customers and potential customers. One way is to take a look at common customer requests and questions.

Be sure to also ask yourself whether or not customers would be happy with what they find once they search too; because if not a bumpy road lies ahead. From there, develop a list of what you believe to be the best, or most useful keywords. Be sure to look at this from the customers' viewpoints, not from your own perspective.

2. Make use of major search engines

Knowing search engines that have already ranked your chosen keywords, like Google and Bing, can give you insight into your competitors and what keywords they use, as well as some idea of how challenging it’s going to be for these keywords to be ranked highly.

Simply visit the major search engines and search for the keywords you identified above. Take a look at the results, specifically the top results. In Google, for example, you may see that the first 3-4 results are actually ads. As a rule of thumb, the more ads you see the more difficult it is to rank in results for those keywords. Experts call this a high value keyword, which usually indicates that conversions are high. This means you will likely need to invest more into your content and overall marketing if you want to rank higher in search results.

3. Invest in Google Adwords

It’s not the end of the world if your website doesn’t rank for specific keywords. It may help to invest in Google Adwords. For example, you can purchase test traffic in Google Adwords to see how well specific keywords convert. Select “exact match” and point the traffic to the relevant page on your website. This add-on tracks impressions and conversion rates over the course of at least 2-300 clicks. The perk: you only pay if people click on your ad.

4. Calculate the exact value of a keyword

Let’s say you ran a search ad for 24 hours on google which generated 6,000 impressions - out of the number of people who saw the add 100 visitors came to your website and four converted, creating a total profit of USD $400. This means that a single visitor is worth USD $4 to your website. In other words, if searches hold steady, you could see a profit boost of up to USD $146,000!

Of course, keyword research takes time, and effort. You will likely not see massive gains by simply researching, but by knowing what works and what doesn't, and by working to find the best keywords for your business. Looking to learn more about the importance of keywords for SEO? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Web