I think we've talked about this before, but I still get some pushback from prospects that think it's not important as a part of your network security. So let's talk about it again since it's been a while. Zero Trust is a relatively new cybersecurity strategy that's radically becoming the security model of choice, with a lot of cybersecurity professionals with a lot of foot-dragging from business. In fact, it's starting to become the new standard to meet data protection compliance for all organizations, large and small. So what is it? Essentially, it's only applications allowed that are pre-approved by you, and everything else is treated with zero trust. Effectively locking down your network. Here's an example of how it works. Imagine you own a shopping mall and want to protect it from an active shooter situation, shoplifters, or other bad people. You place cameras and guards by every door to monitor people coming in and out. Maybe you even have a metal detector. The problem is that the doors are wide open, and you're relying on people running security to spot a bad guy, which means there's a lot of room for human error. So how do you spot a shoplifter or mugger as they enter the mall or even when wandering around it? And they don't wear a sign that says I'm a shoplifter, mugger, or shooter. A zero trust environment only lets the people into the mall who, you know, personally. You essentially have zero trust for anyone who isn't specifically invited and you block them all except for those specific people think applications that you know and trust on a computer network. That means applications like Microsoft Office or teams or QuickBooks are allowed, but not something that's new or unvetted.